Cookie Policy

Introduction

This Cookie Policy supplements the information provided in our Privacy Policy and Terms of Use and explains how cookies, web beacons, pixel tags, clear GIFs, and similar tracking technologies (collectively referred to as “cookies”) are used on the Midea Parts website (the “Website”).

We use cookies to operate, maintain, and enhance our services, including our websites, webpages, domains, and subdomains (collectively, the “Services”). Some cookies are essential for the Website to function correctly, while others help us improve performance, personalize user experience, analyze visitor behavior, and support marketing activities.

We value your privacy and are committed to being transparent about the cookies we use, their purpose, and how you can manage your preferences. Unless otherwise defined, terms used in this Cookie Policy have the same meaning as those outlined in our Privacy Policy.

This Cookie Policy may be updated periodically to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page with a revised effective date. Most web browsers accept cookies automatically, but you can manage or disable optional cookies through the cookie banner on your first visit or by adjusting your browser settings. Please note that disabling certain cookies may affect Website functionality.

Where cookies collect personal information, our Privacy Policy applies in addition to this Cookie Policy. At present, we do not respond to “Do Not Track” or similar browser signals. For questions or concerns, please refer to the contact details provided in our Privacy Policy.

What Are Cookies and Similar Technologies Used on Our Website?

Cookies (Browser Cookies)

Cookies are small text files stored on your device when you visit a website. They may be session cookies, which expire when you close your browser, or persistent cookies, which remain until deleted or expired. Cookies help websites recognize your device, remember preferences, and improve navigation and usability.

First-Party and Third-Party Cookies

First-party cookies are placed directly by Midea Parts. Third-party cookies are set by external service providers for purposes such as analytics, advertising, and social media integration. Cookies are placed only with your consent where required, and you may change or withdraw that consent at any time through cookie settings or browser controls.

Web Beacons

Web beacons (also called pixel tags or clear GIFs) are small invisible graphics embedded in webpages or emails. They help us understand user activity, such as page views or email engagement, and measure the effectiveness of our communications.

Tags

Tags are pieces of code that allow us to monitor Website performance and user interactions, including behavior following advertisements or promotions.

Social Media Widgets

Our Website may include social media features such as buttons or icons provided by third-party platforms. These widgets may collect browsing information and are governed by the privacy policies of the respective social media providers.

UTM Codes

UTM parameters are tracking codes added to URLs to help identify traffic sources, campaigns, or referrals directing users to our Website.

Site Optimization and Usage Tracking

We may partner with third-party service providers to analyze usage trends, identify areas for improvement, and optimize the functionality and performance of our Services.

Third-Party Cookies

Third-party providers, including analytics and advertising partners, may use cookies to collect information about your browsing activity across websites. We do not control how these third parties use cookies. Information on opting out of targeted advertising is available in our Privacy Policy.

Cookies and Similar Technologies Used on Our Website

Midea Parts uses both first-party and third-party cookies for the purposes outlined below:

Essential Cookies

These cookies are necessary for the Website to function properly. They support core features such as security, account access, form submissions, and cookie preference management. Without these cookies, parts of the Website may not operate as intended. Essential cookies are used based on our legitimate interest in providing our Services.

Preference Cookies

Preference cookies store user selections such as language, region, or display preferences. These cookies help deliver a consistent and personalized browsing experience across visits.

Social Media Cookies

These cookies allow interaction with social media platforms, enable content sharing, and help measure engagement. They assist us in understanding how users interact with our content.

Analytics Cookies

Analytics cookies collect aggregated data on how visitors use the Website. This information helps us analyze traffic, identify performance issues, and improve usability. These cookies do not directly identify individual users.

Advertising Cookies

Advertising cookies are used to display relevant advertisements, measure campaign effectiveness, and manage remarketing efforts across platforms.

Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings or by using the cookie preference options available on our Website. Please be aware that restricting certain cookies may impact Website functionality, performance, or user experience.

For additional information about how we handle personal data, please review our Privacy Policy.